If you have been running Google Ads for any length of time, you have probably received an email or phone call inviting you to speak with a Google Ads Advisor. The invitation usually sounds useful:

Google Ads Include More Than Text Ads Not every company realizes Google Ads goes beyond just showing words when someone searches online. Just one piece fits inside the whole setup. Truth is, Google

Click-through rate (CTR) is the simplest, cleanest indicator that your Google Ads are resonating. Higher CTR isn’t just vanity—better engagement usually drives stronger Quality Score, cheaper CPC,