YouTube is no longer just entertainment—it’s a search engine that rivals Google itself. In 2026, creators who understand video SEO dominate discovery. Keywords, CTR, and analytics are the trio

For twenty years, SEO meant ranking on Google. In 2025, it also means being understood by AI models like ChatGPT, Perplexity, Gemini, and Claude. These systems don’t just crawl pages—they

Good tools don’t have to be expensive—and great marketers know how to get the job done with what’s free. In 2025, the line between paid and free tools is thinner than ever. Whether you’re a

Every local business dreams of predictable, affordable leads—but most waste ad budgets chasing the wrong audiences. In this case study, we’ll show how our Dotcompals team helped a regional brand

Every marketing campaign produces data—but only clear dashboards turn that data into direction. In 2025, GA4 + Looker Studio (formerly Google Data Studio) has become the default stack for agencies