A practical guide to Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and how businesses can improve their visibility in AI-powered search. Search is changing. For years,

For twenty years, SEO meant ranking on Google. In 2025, it also means being understood by AI models like ChatGPT, Perplexity, Gemini, and Claude. These systems don’t just crawl pages—they interpret