What Is AI Search Optimization? Get Found in AI Search

Your Customers Are Asking AI What to Buy. Is Your Website in the Answer?

A new AI Search Optimization service from Dotcompals - make your website easy for ChatGPT, Gemini, Perplexity and Google AI to read and cite. Four weeks, one flat fee.


Think about how you searched for something last month.

Chances are, at least once, you did not scroll Google's blue links. You asked ChatGPT. Or Gemini. Or you typed a question into Google and the AI Overview answered it before you clicked anything.

Your customers are doing the same. And here is the uncomfortable part: when they ask an AI assistant "who is the best [your service] provider", the answer names somebody. If your website is not readable by these models, that somebody is your competitor.

That is the gap we built our new AI Search Optimization service to close.

See the service and pricing →


What is AI search optimization, in plain terms

AI search optimization is the work of making your website easy for AI answer engines to read, understand and quote. You will also see it called GEO, short for Generative Engine Optimization. It is the AI-era cousin of SEO.

The difference is simple:

  • SEO gets you into Google's ranked list of links.
  • AI search optimization (GEO) gets you into the answer itself - the paragraph ChatGPT writes, the summary Gemini gives, the citation Perplexity shows.

Both still matter. A page that ranks well on Google also tends to get read by AI crawlers. So we do both layers, not one at the cost of the other.

Why this matters right now

A few things are happening at the same time:

  • Hundreds of millions of people use ChatGPT every week. Many now ask it what to buy or who to hire before they ever open Google.
  • A large share of Google searches end without a click. The AI Overview answers the question on the results page. Only cited sources get named.
  • Most websites are invisible to AI by default. No llms.txt file, no clean structured data, stale content. Assistants simply skip over sites they cannot parse cleanly.

None of this means Google is dead. It means the front door changed shape. If your site is built only for the old door, you lose traffic you never even see leaving.

What the service actually does

This is not a subscription that spits out filler articles. It is a focused, hand-done, four-week programme on your real website. Here is what is inside:

  1. Full AI visibility audit - how AI engines currently see your site, where the gaps are, and where rivals get named instead of you.
  2. llms.txt + schema markup - the machine layer AI assistants read, carrying accurate, current facts about your business.
  3. Content clarity work - key pages rewritten into clear question-and-answer form that models can quote directly, in your own voice.
  4. Technical fixes - broken links, missing meta descriptions, slow pages, sitemap and redirect issues that hold back both Google and AI crawlers.
  5. Keyword and question mapping - the real searches and buyer questions in your market, matched to the pages that should answer them.
  6. Handover report - everything we changed, why, and what you can keep doing yourself. No lock-in, no monthly trap.

An honest word on guarantees

Some tools in this space promise "an AI will name you in 7 days or your money back". We will not make that promise, because nobody can honestly control what a model decides to cite.

What we can promise is the work: the audit, the structured data, the content, the technical fixes - done properly and shown to you in full. That work improves your odds meaningfully. The models make the final call. We would rather tell you that straight than sell you a guarantee we cannot keep.

Who this is for

  • Small and mid-sized businesses in the USA, UK, Canada, Australia and New Zealand who are seeing organic traffic soften and want to understand why.
  • Service businesses whose buyers now ask AI assistants for recommendations.
  • Founders and site owners who do not have a marketing team and want the AI-search groundwork done once, properly.

Why Dotcompals

We are not a two-month-old AI startup riding a trend. Dotcompals has been doing SEO, paid search and web work since 2000 - twenty-five years, across clients in India, the USA, the UK, New Zealand and Australia. AI search is new. The discipline underneath it - clean sites, clear content, sound technical structure - is exactly what we have always done.

What it costs

One flat fee, no subscription:

  • International: US$90
  • India: INR 8,000

Pay once, get the four weeks of work, keep everything. Payment by PayPal for international clients and UPI for India, both on the page.

Start the 4-week programme →


Frequently asked questions

What does the acronym GEO mean? GEO stands for Generative Engine Optimization - getting your business surfaced inside AI-generated answers, not only in the classic list of links.

How is this different from normal SEO? Classic SEO targets Google's ranked results. AI search optimization additionally structures your content so AI assistants can read and quote it. Good SEO still helps, so we do both.

Can you test how ChatGPT describes my business? Yes. Part of the work is checking how ChatGPT and other models currently describe you, then fixing the content so they describe you correctly.

How long does it take? Four weeks, start to handover report.


Dotcompals - come, grow with the web. AI recommendations and rankings are not guaranteed.