How this works
- Enter your landing page and the campaign source, medium and name.
- We lower-case values and replace spaces with underscores so reports stay consistent.
- Copy the link and use it in ads, emails and social posts.
UTM Link Builder
Create consistent campaign tracking links that stay readable in Google Analytics 4.
Frequently asked questions
Why lower case?
GA4 treats Facebook and facebook as different values, which splits your reports.
Should I add UTMs to Google Ads links?
Google Ads can auto-tag with GCLID. Add UTMs only if you need them for other tools, and keep them consistent.
Should I use UTMs on internal links?
No. Tagging links inside your own site overwrites the original traffic source.
What medium names should I use?
Use a short fixed list such as cpc, paid_social, email, organic_social, referral.
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