How this works
- Clicks = monthly budget / average CPC.
- Leads = clicks x click-to-lead rate. CPL = budget / leads.
- Optionally add lead-to-customer rate and revenue per customer to see cost per customer and ROAS.
Google Ads Budget Planner
Turn a monthly budget into expected clicks, leads and costs, using your own CPC and conversion rate.
Frequently asked questions
Is this a forecast?
No. It is arithmetic on your assumptions. Real results vary with competition, quality score and seasonality.
What is a normal conversion rate?
It varies widely by industry and offer. Use your own data from Google Analytics or Google Ads rather than a generic benchmark.
How much budget do I need?
Enough to collect meaningful conversions. Very small budgets learn slowly and give uneven results.
Does it work for Meta Ads?
Yes. Replace CPC with your link click cost.
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