Getting Traffic but Not Enough Enquiries?
More traffic is not always the answer. If people already reach your website but do not act, the problem may be the offer, message, trust, mobile experience, form or measurement.
The problem behind the symptoms
Before adding channels, budget or software, we identify where the commercial journey is breaking.
Paid traffic lands on generic pages
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Visitors cannot quickly understand the offer
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Forms or CTAs create unnecessary friction
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Mobile users abandon the journey
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Conversions are missing, duplicated or incorrectly measured
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Conversion Improvement
A focused implementation built around the business outcome, not a shopping list of marketing services.
dotcompals improves website conversion by identifying friction between the visitor's intent and the action you want them to take, then measuring whether each change produces better enquiries.
How we judge whether it worked
We prefer commercially useful signals over impressive-looking activity reports. The exact KPI set depends on the business and available data.
Problem → intervention → customer action → measurement → optimisation
Questions businesses usually ask
Does CRO mean redesigning the whole website?
No. Often the highest-value changes are focused changes to message, layout, CTA, forms, trust elements or landing pages.
Should I optimise for more form submissions?
Not blindly. More submissions can mean worse lead quality. We prefer to connect conversion rate with qualified-lead quality where possible.
Can you test my tracking too?
Yes. Conversion optimisation without trustworthy measurement is guesswork, so tracking verification is part of the approach.