Need a Faster, Measurable Customer Acquisition Plan?
When the priority is new business, scattered marketing activity wastes time. This programme concentrates on demand that can be captured, measured and improved over a defined 90-day period.
The problem behind the symptoms
Before adding channels, budget or software, we identify where the commercial journey is breaking.
Marketing is spread across too many channels
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
There is no clear acquisition baseline
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Campaigns launch before tracking is reliable
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Teams optimise clicks instead of qualified opportunities
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
90-Day Customer Acquisition Programme
A focused implementation built around the business outcome, not a shopping list of marketing services.
The dotcompals 90-Day Customer Acquisition Programme creates a defined acquisition system, establishes trustworthy measurement and uses the first 90 days to learn which demand, messages and campaigns deserve more investment.
How we judge whether it worked
We prefer commercially useful signals over impressive-looking activity reports. The exact KPI set depends on the business and available data.
Problem → intervention → customer action → measurement → optimisation
Questions businesses usually ask
Why 90 days?
It is long enough to establish tracking, collect useful campaign evidence and make several optimisation cycles, while remaining a defined engagement period.
Which channels are included?
Channels are selected based on demand and business fit. Google Search is often useful for active intent, but we do not add channels simply to make the plan look bigger.
Is advertising spend included?
No. Media spend is normally paid directly to the advertising platform and is separate from professional service fees.